Signal Intelligence helps enterprise brand-side teams close that gap through creator portfolio due diligence, documented assessment and monthly portfolio monitoring.
A follower count. A recent feed scroll. A gut feel. That is not a process — and when it goes wrong, the board wants to know what you did to prevent it.
Creator marketing developed faster than the governance structures surrounding it.
Most organisations apply formal due diligence to their suppliers, their directors, and their business partners. They conduct financial checks, reputational searches, and compliance reviews before entering material relationships.
They do not apply equivalent scrutiny to creators who represent their brands to audiences of millions. The gap is not intentional — it reflects the speed at which creator marketing has grown relative to the governance frameworks that should surround it.
The risk is rarely visible in a creator's recent feed. It lives in their personal history, their business relationships, their regulatory compliance record, and the narratives forming around them in corners of the internet nobody thought to check.
When it goes wrong, the question from legal, from the board, and from the press is always the same: what did you do to prevent this?
Signal Intelligence gives you a documented, sourced, and auditable answer to that question. Before you need it.
Select a market to see the specific regulatory framework your brand faces.
The EU AI Act requires all AI-generated content in commercial contexts to be clearly labelled — not buried behind a Read More button, not left to platform detection. The standard is whether a reasonable audience member would understand the content's origin. Platform labels have been confirmed by the Commission as insufficient for compliance purposes.
Under the UCPD, influencers are now classified as traders across all 27 member states. Brands share liability for the commercial content their creators produce. The Digital Fairness Act — consultation closed October 2025 with strong support — is expected to introduce mandatory creator registration, minimum disclosure standards, and platform verification obligations.
France's ARPP reviewed 194,000 pieces of content in H1 2025 alone — a 222% increase year-on-year. Speech-to-text analysis is now operational: verbal brand mentions in video content are detectable as non-compliant. In H2 2025 the ARPP shifted enforcement focus from creators to brands. If your creator has been identified as a repeat non-complier, you are now an enforcement target.
Brand liability is joint and several with the creator under French law. The maximum fine under the French Influencer Act is €300,000. The Loi Ferragni additionally regulates charitable marketing transparency.
Germany's primary enforcement mechanism for influencer non-compliance is not a regulator — it is your competitors. Under UWG §5a(4), competitor brands can bring private enforcement cases against you for your creator's disclosure failures, without involving any regulatory authority. This happens routinely in the German market. A disclosure failure is simultaneously a compliance gap and a commercial vulnerability that a direct competitor can exploit.
Health brands face dual exposure under the HWG. Any health claim in sponsored content — even a mild one — must be clinically substantiated.
Italy has the most comprehensive creator regulatory architecture in Europe. The AGCOM Code of Conduct applies to creators with 500,000 or more followers on any single platform, or 1 million average monthly views. These creators are regulated as broadcast media entities. The maximum AGCOM fine is €600,000 — the highest creator-specific regulatory fine in Europe. Brand partners share compliance responsibility alongside the creator.
The Ferragni Law regulates charitable marketing transparency. The Ferragni criminal case established precedent that misleading creator marketing can constitute aggravated fraud under Italian criminal law.
Spain's CNMC has published regulatory guidance clarifying disclosure requirements for commercial content. The framework covers both macro and micro-influencers — reach threshold does not determine whether disclosure is required, only whether the content was produced for commercial purposes. Brands commissioning content without ensuring disclosure compliance carry co-liability under the UCPD framework as implemented in Spain.
The Netherlands' ACM has issued formal enforcement actions and fines against both creators and brands for influencer marketing non-compliance. The ACM's enforcement approach includes proactive market sweeps, not just complaint-driven actions. Dutch law requires all commercial content to be immediately and unambiguously identifiable as such — without the audience needing to seek that information.
Belgium operates dual enforcement: the JEP as a self-regulatory body and formal regulatory enforcement under the Belgian Economic Law Code. Non-compliance can trigger both tracks simultaneously. Belgian disclosure requirements apply to all commercial content regardless of platform or creator size.
Poland's UOKiK has issued guidance specifically addressing influencer marketing disclosure obligations and has taken enforcement action against brands — not just creators — for non-compliance. The maximum fine under UOKiK's consumer protection framework is 10% of global turnover. This is a cartel-level penalty applied to influencer marketing disclosure failures.
Norway's Consumer Authority is widely regarded as one of the most proactive influencer marketing enforcement bodies in Europe. Financial penalties for disclosure failures have been issued to both creators and brands. The Marketing Control Act requires all sponsored content to be clearly labelled. Brands running Scandinavian campaigns often treat Norway as a proxy for regional compliance risk.
The UK operates three parallel enforcement regimes for influencer marketing. The ASA enforces disclosure compliance and maintains a named non-compliers list — creators on that list have been identified, monitored, warned, and still failed to comply. The DMCCA 2024 significantly strengthened CMA and Trading Standards enforcement powers; the CMA 10% global turnover penalty ceiling applies. The FCA's financial promotions rules apply strictly to any financial services content.
ASA targeted sanctions are escalating: advertising restrictions — preventing named creators from using advertising agencies and media buying services — are now available as a formal sanction.
FTC enforcement actions in the influencer marketing category are up 340% since 2021. The Consumer Reviews and Testimonials Rule explicitly prohibits fake social media indicators. The dual liability standard is firmly established — brands are primary respondents alongside creators in FTC enforcement actions. FINRA and the SEC both actively enforce against financial services creator content.
A class action wave is building across the US creator economy in the authenticity misrepresentation category. Brands that activated creators specifically for their personal narrative — and where that narrative proves materially false — face indirect but real litigation exposure.
“The legal system is gradually aligning the responsibilities of digital content creators with the harms their influence can cause.” — Antonis Glykis & Christina Avgousti, Elias Neocleous & Co LLC, Cyprus Mail
Long-form thought leadership on creator governance, risk intelligence, and regulatory strategy for enterprise brand-side teams.
Industry observations on Creator Risk, regulatory change and Creator Governance.
A four-stage framework covering creator portfolios from initial due diligence through ongoing monitoring and individual assessment.
Upload up to 100 creators and we will return a portfolio-level governance triage: Green, Amber, Red or Priority Review, with sourced summary notes where visible risk signals are identified.
Complimentary up to 100 creators. Larger enterprise portfolios can be reviewed by arrangement.
Send your creator list to contact@signalintelligence.consulting
Preferred format: Creator Handle and Platform. Additional fields welcome but not required. Download template →
Portfolio submissions are treated as confidential. If your organisation requires a mutual NDA before submission, please contact us before uploading.
Free up to 100 creators. Enterprise portfolios above 100 — contact us directly. Turnaround typically 5–7 business days.
Signal Intelligence is an independent creator risk intelligence firm. We exist to provide the managed analytical service layer that the creator marketing industry has never had — combining proprietary data methodology with human analytical judgement to produce intelligence that platforms and agencies cannot.
Our clients are enterprise brand-side communications, marketing, legal, and compliance teams. The organisations that understand creator marketing carries material risk — and that managing it requires more than a platform dashboard or an agency’s brand safety checkbox.
We are not a platform. We do not sell licences or seats. We produce intelligence — documented, sourced, and auditable — that gives brand teams a defensible answer when the risk materialises and someone asks what due diligence was done.
Simplified portfolio level risk management with human analytical output. Signal Intelligence is not an influencer agency, talent agency or campaign platform. Our role is to assess, document and monitor creator risk from the brand's perspective.
The Signal, The Signal Papers and the regulatory landscape provide a standing intelligence layer for brand-side teams operating across multiple markets.
Creator portfolios generate a constant stream of activity. Most changes are routine. A small number have the potential to become regulatory issues, reputational issues or governance issues. Signal Intelligence helps organisations recognise those developments before they become a problem.
Priority monitoring for your highest-value and highest-risk creator relationships. Creator monitoring with direct analyst escalation when material risk signals emerge. For partnerships where being second to know is not an option.
Tell us what you have and what you need. We will come back within one business day — no platform pitch, no lengthy onboarding.